You’ll plan, build, manage and optimise paid campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Performance Max and YouTube if relevant). You’ll be responsible for driving measurable growth while protecting brand tone and working closely with our marketing lead and creative team.

– Build and manage always-on and campaign-based activity across Meta and Google Ads

– Create and optimise campaign structures, audiences, keywords, and bidding strategies

– Set up and maintain tracking: Meta Pixel + CAPI, GA4, Google Tag Manager, conversion events

– Develop testing plans (creative, copy, audiences, landing pages) and run structured A/B tests

– Manage budgets and pacing, with clear recommendations on where to invest for best ROI

– Produce monthly reporting with insights, learnings and next actions (not just numbers)

– Collaborate on creative direction: ad angles, hooks, offers, and landing page feedback

– Ensure best-practice account hygiene (naming conventions, exclusions, negatives, placements, etc.)

– Proven experience managing Meta Ads and Google Ads with performance outcomes

– Strong understanding of conversion tracking and attribution (GA4/GTM experience essential)

– Comfortable working with both eCommerce and local/venue-based objectives (events, bookings, foot traffic)

– Ability to write and iterate ad copy that fits a premium-but-approachable hospitality brand

– Analytical mindset: can spot what’s working, what isn’t, and what to test next

– Clear communicator who can explain decisions and results simply

– Experience with Shopify, feed-based ads, and Performance Max

– Hospitality, FMCG, or craft beverage experience

– Basic creative skills (briefing, UGC direction, light editing)

– SEO/landing page CRO understanding

This role is approx 8-12 hours per week and would suit a person looking for casual or part time work, or would suit a freelancer.